Compliance Guidelines

Messaging rules for HUMN Health ads, content, and outreach. All claims must be vetted by the medical director.

Advertising Compliance

No claims of guaranteed weight loss

No use of "lose", "drop lbs", or before/after imagery in ads

No mention of FDA-approved weight-loss drugs by name (e.g. Wegovy, Ozempic) in ads

Google Ads requires LegitScript certification for telehealth prescription ads

Use "clinically-supported GLP-1 therapy" — not "Wegovy injectable"

All content includes disclaimer: "Individual results may vary; consult a doctor for personalized advice"

Note LegitScript certification on site to enhance trust

Approved Ad Copy Examples

Google Search — TRT

"Telehealth TRT Clinic – Online Hormone Therapy. Virtual Doctor Consults. Lab Testing Included."

Google Search — Weight Management

"Medical Weight Management Program – GLP-1 & Peptide Support. Clinician-Guided."

Meta (FB/IG) — Hormone

"Testosterone Support via Telehealth – Balance Hormones & Energy. No Subscription Required. HUMN Health"

Meta (FB/IG) — Weight

"Struggling with weight? Talk to a clinician about GLP-1 and peptide options – HUMN Health"

YouTube Pre-roll

"Low T? Get labs and treatment online with HUMN Health. Book free consult."

Banned / Restricted Language

Guaranteed weight loss

Lose 20 lbs fast

Drop pounds

Before & after photos

Wegovy / Ozempic / Mounjaro by name

Cure / miracle / instant results

Prescription guarantees

FDA-approved (in ad copy)

Medical Accuracy

All claims vetted by HUMN's medical director before publishing

Use "clinically-supported" language — not specific drug names

Diet & exercise tips must be general and non-prescriptive

Any medical advice content reviewed by a licensed clinician

Privacy & Email Compliance

Email marketing follows CAN-SPAM Act requirements

Double opt-in for all new email leads

Unsubscribe link in every marketing email

Review Response Guidelines

Respond to all reviews within 48 hours

Never confirm a patient relationship in public responses (HIPAA)

For negative reviews: acknowledge, apologize, invite offline contact

Positive review response

"Thank you so much! We're thrilled you're feeling great. Welcome to the HUMN family — reach out anytime."

Negative review response

"We're sorry to hear about your experience and would like to make it right. Please reach out to us directly at care@humnhealth.com so we can help."

When in doubt, ask the medical director

Any content making a health claim, mentioning a specific treatment, or addressing a medical condition must be reviewed by HUMN's medical director before publishing. Flag content as "Internal Changes Needed" if compliance is uncertain.